The box meals vary in healthy eating, vegetarian diets, burgers, and snacks. First Day created this colorful limited-time offer 3. 1 branch 0 tags. Our hand-picked selection of 27 ecomm landing page examples from top-performers across a bunch of product segments and retail models. Landing Page However, adding too many elements on your ecommerce landing page can be counterproductive. Ecommerce Landing Pages What we like best about this ecommerce landing page: First Day created this colorful limited-time offer page to promote their new vitamins with a back-to-school sale. Call to Action. These are visitors who may not know about your brand yet, but its likely that they will be interested in your products. What do you want your visitors to do? As featured in. Your eCommerce landing page will (ideally ) encourage buyers to engage with your website (like window shopping in the past), and hold their attention as they decide to make a purchase. Winc, a winery that offers an online membership experience, has created a couple of successful landing pages. Winc. With Shogun Page Builder, you can build ecommerce landing pages for your storewithouta developer or designer. This means using different landing pages for different marketing campaigns including awareness, remarketing, upsell and re-engagement campaigns. Use heatmapping or A/B testing software regularly to monitor user behavior and thereby improve your landing pages. Using the best practices and examples given in this article, you can start creating ecommerce landing pages to fit your marketing campaigns and target audiences. upsell products when the user has closed the purchase. This example is a collections page from the ever-stylish 2. WoodWorkers Guild of America has an ecommerce landing page selling tutorials and videos on woodworks. WebThe most desired ecommerce post-click landing page conversions include: Subscribing to email updates; Making a purchase; Downloading free content; Upgrading to an improved product or higher level of service; 6 Ecommerce post Theres a lot to take away from this article, from the common elements and practices that improve the conversion rates of ecommerce landing pages, to some of the best ecommerce landing page design examples (with their breakdown) to help understand what makes these landing pages successful. The design is overall minimalistic, and the parallax style makes it easy for the user to navigate and find what theyre looking for. From introducing visitors to the brand, to demonstrating its social virality through positive reviews, to directing BOF visitors to get Doodly, this landing page effectively makes use of the sales funnel to increase conversions. Lets take a look. Not only does this help determine what landing pages are converting best, the insights from a/b testing can be applied in your other marketing efforts. Restaurant Mobile App design. Tattlys custom product landing page. Calculate Now, Updated on When trying to increase email signups, you describe all the benefits visitors will get from your newsletterslike exclusive offers, presale opportunities, and enriching content. Blue Apron knows how to design an ecommerce landing page effectively: Note how the images, headline, and offer hit you straight away. Cloudways Ecommerce Bundle includes all the right ingredients for an ideal Ecommerce website along with 10+ pre-installed plugins. The CTA is simple and straightforward, while the tone is casual and easy to understand. Marketers have reported a 20% increase in sales when using personalized content. (Not to mention testimonials from customers around the country and a mention of 400 five-star reviews. Utz A striking brand launch landing page, 5. Above-the-fold content that wows2. Casper ecommerce landing page. You could master PPC campaigns with sky high click-through rates, and dominate email marketing with strong open rates. Somewhere that is disorganized, cluttered and makes you feel overwhelmed? TKEES Visually dynamic product landing page example, 2. Need more inspiration for your next landing page? According to some studies, dedicated ecommerce landing pages can convert around 60% better than any other website page. You could always test which pieces of information increase conversions, to work out what to include. The company has used sporty colors and bold messages to attract its target audience. eCommerce Landing Page What we like best about this ecommerce landing page: This landing page boldly contrasts the benefits of Olipop against the drawbacks of zero-sugar sodas. OK, but what are the advantages of creating these landing pages? WebIn this article, were going to explore 15 of the best eCommerce landing page examples (each that represents a different feature necessary for conversions ). Ecommerce landing pages primarily sell goods over services. Yes! master. You should build your landing page with CRO in mind as its purpose is to make sales, not to perform well in the SERPs. If youre needing some inspiration to start, were here to help. These examples have not been placed in any specific order. Lets answer a few straggling questions on this topic. Below well discuss the importance of landing pages and why you need them for your ecommerce site. Vanity Planets landing page is a great example of how landing pages can be used for selling specific 3. master. After clicking on the CTA, the user lands on an inner page where they can quickly and easily subscribe manually or sign in via Google. Thus, the call to action here is clear. Most landing pages are part of a marketing/sales funnel that target customer. All parts of your landing page, from images to content, should be chosen and created with your chosen audience in mind. Lets use a hypothetical scenario to provide more context on the purpose and functionality of ecommerce landing pages. TKEES Visually dynamic product landing page example. The offer, value proposition, and CTA are instantly clear, and beautifully displayed with high-quality imagery. Vanity Planet. Landing Page Olipop A powerful product comparison landing page example, 4. Landing Page WebThe most desired ecommerce post-click landing page conversions include: Subscribing to email updates; Making a purchase; Downloading free content; Upgrading to an improved product or higher level of service; 6 Ecommerce post Although a lot of brands design unindexed landing pages to target a specific niche, product pages on the other hand are heavily optimized to pull organic traffic. Traditional product pages arent always the best place to send traffic from a specific campaign. But if your leads never convert, whats the point? The page also includes subheadings that emphasize the suitcases durability, a money back guarantee, and testimonials from existing customers. ). Go to file. 90 587. 6KU An action-packed product landing page example, 8. Furthermore, the CTA directs the website visitor to an inner page where they can browse products according to section and criteria. Winc, a winery that offers an online membership experience, has created a couple of successful landing pages. Winc. When creating the design of your ecommerce landing page you should consider the intent you have for that specific page. Like many of the other landing pages in this post, Shopify's trial landing page for sellers keeps it simple. In the section above, I have already gone through some of these elements along with their real-life applications. And the payoff is worth it. The messaging might not match the campaign, which means it wont speak to that specific audience. As a result, each page uses different elements to help support achieve their intent. Landing Page No matter what type of online store you run, ecommerce landing pages are kind of a big deal. Weve already touched on the fact you can have an ecommerce landing page for a 2. After all, a picture is worth a thousand words right? Your landing page doesnt need to beit should be optimized for conversions instead. This page will be used for lookalike campaigns, with audiences similar to your existing customers. Ecommerce landing pages vs. product pages, 10 Ecommerce landing page best practices to follow, 15 examples of ecommerce landing pages that convert, 1. First Day Inc A special offer landing page that creates urgency. All parts of your landing page, from images to content, should be chosen and created with your chosen audience in mind. Bliss Worlds landing page is designed specifically for searches related to cruelty-free and vegan skincare products. Jump to: 1. eCommerce landing page example (s) with high-quality product images. If you are trying to introduce and sell a new product, you build your messaging around that products features and how it will solve your customers pain points. It is the link between when a customer first sees your ad campaigns, to when they go to your online store and close the deal with a purchase. Code. Alala A colorful collection-centric ecommerce landing page example, 10. Creating an Ecommerce Landing Page that Converts Site Navigation. Theres something that made you want to shop at this store in particular. Those visitors who come from paid traffic have a certain set of expectations when they land on your ecommerce site. Every page you create will be unique to specific ad campaigns, customer segments and sales funnels. Track the right metrics to see how your landing page is performing. Heres an ecommerce landing page example of what not to do: The competition on the right is an enticing offer which should have been the focus of the landing page. Sajibur Rahman. Get Rid of Distractions. An is a web page designed strictly for the purpose of persuading visitors to act on an offer. But you may wish to include the key points customers need to know in order to make a purchase. Notice how they have used a minimalist design themes with a green color to demonstrate eco-friendliness, health, and wellness in their message. Video can be a highly effective way to capture the attention of audiences on your landing page, with studies showing that 95% of viewers actually absorb the messages of the videos they watch. The reason being, its so effective in helping visitors come to a purchase decision. When they land on the page, they see a headline that matches this ad and images of modern suitcases. Its difficult to pick just one, so you end up opting for your standard whiskey coke or beer. While Shopify does allow business owners to create basic landing pages using its Theme Editor, the customization options and features are relatively limited. The product images are top-notch. Beyond that, effective landing pages can be beneficial to other aspects of your overall marketing efforts. Every ecommerce landing page requires a CTA, whether its an add to cart or a signup opportunity. E-commerce Landing Page The content, warm and friendly in tone, introduces the website visitor to the product and the brand before leading them to a cheerful CTA to create their own personalized plan. Theres also a CTA button offering a promo code for a 30% discount. What do the best ecommerce landing pages have in common? Start building high-performing landing page ASAP. Winc. When it comes to optimizing your Shopify store pages, theres a mix of art and science involved. Junction Business Centre, 1st Floor Sqaq Lourdes, St Julians STJ3334, Malta, 2023 Cloudways Ltd. All rights reserved. Heres 4 reasons why you need landing pages for your ecommerce site: Your ecommerce site could have the best online advertising. For example, a landing page for an email campaign targeting Gen Z should be optimized for mobile since that is the preferred device for that segment. Ecommerce landing pages can play a key role in the success of your storeas long as theyre customized for your brand, goals, and audience. Stick to the best design principles, e.g. Sajibur Rahman. E-commerce Landing Page 2. eCommerce landing page example (s) with a 1:1 attention ratio. While Shopify does allow business owners to create basic landing pages using its Theme Editor, the customization options and features are relatively limited. First Day Inc A special offer landing page that creates urgency, 3. 5 best landing page builders Social proof can also take the form of endorsement from celebrities/influencers, for instance, along with testimonials and review scores. 89 641. ), Endorsements with pictures of the celebrity or influencer, High-quality images featuring the product, States value proposition of Eradicate >99.99& of germs, CTA button is clear, bright and related to the offer, Image does an excellent job showing off the specific product, Font and color choices are modern and aligned with branding, CTA button is clear and visible, using the images white space perfectly, Social proof at the bottom of the page shows which products are most popular, Value proposition that is customer-focused, Timely and relevant message about mental health, Contrasting tones between font, background and images, CTA that incentivizes visitors to come back, Badges to create trust and authority for the products, Value proposition of being vegan and cruelty free, Strong headline and clear CTA without any distractions, Benefit-centric content using buzzwords like Free, Icons draw attention and illustrate the accompanying text, Powerful testimonials and reviews from existing customers, CTA that leverages scarcity using words like exclusive and send my code, Background video gives a brief overview of spinning bikes at home, The CTA button is colorful and attention-grabbing, The headline Ride at Home is relevant to customers needing a home gym. Make a purchase? Use high-quality images that fit with the landing page objective. The landing page shows a banner for people looking to sign up for the standard or premium membership. Compare what CTA buttons get the most clicks, what special offers get visitors to buy on the spot, and even what color text appeals more. However, the product page is more general. Any further information, such as social proof, can go below the fold. Everything is organized in a way that's easy to navigate so that customers won't get lost in a sea of products. Page content includes engaging headlines, high quality images, concise copy and social proof elements like customer testimonials and customer reviews. What is an ecommerce landing page, exactly? 2. Creating an ecommerce landing page is easy once youve identified the goal of your campaign. This is the page a visitor lands on when they click on a link, such as an advertisement on Google or promotion in an email campaign. Already purchased landing pages aim to keep your existing customers happy and coming back to your site. And, as mentioned previously, distractions act as an obstacle to making a purchase. It acts as an introduction to the site and offers paths for visitors to explore. For growing brands that need to scale content with syncing for multi-storeThis plan's for you. First Day Inc A special offer landing page that creates urgency. Companies that carry out 50% more tests benefit from increased conversion rates. Casper ecommerce landing page. This is especially true for your CTA. This is theclassic ecommerce landing page, and many of the examples in this article will fall into this category. They also: Show off the product in multiple different ways; Make special offers to close more customers WebThe most desired ecommerce post-click landing page conversions include: Subscribing to email updates; Making a purchase; Downloading free content; Upgrading to an improved product or higher level of service; 6 Ecommerce post The most effective landing pages can be a catalyst for generating more leads, boosting conversion rates and enhancing overall marketing efforts. Web6 examples of ecommerce landing pages 1. For example, offering a 10% discount on their first purchase when they sign up for your newsletter. Transactions occur electronically, but products can be delivered physically or digitally. Lucky for you, there are plenty of beautiful Shopify stores out there that you can draw inspiration from. Get Rid of Distractions. Along with having a clear objective, effective ecommerce landing pages have one clear CTA. Heres a nice (and humorous) example from Squatty Potty: It works because it makes you think, 5 million people cant be wrong If it didnt work then why would so many people use the product? Fashion Ecommerce Landing Page. 90 587. When shes not writing or thinking about writing, Emily can be found chilling on her yoga mat, loitering in bookstores, or exploring the city with her super cute (and super spoiled) corgi, Wilbert. Most often, landing pages arent one of your main store pages (though they can be, as you will see). Your landing page depends on your product marketing strategy. Additionally, theres a pop-up for a discount code when you sign up with an email. The content here encourages new visitors to purchase a product through discounts and deals. Beyond that, effective landing pages can be beneficial to other aspects of your overall marketing efforts. #cta-visual-pb#