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Pinsout Innovation

Case Study: A Video Marketing Social Media Platform

A Video Marketing Social Media Platform

The client is an AI-based short video creating and sharing social media platform. Micro creators can connect with their real audience and grow their careers with client.

The lack of new ways to engage the audience and creators on the platform, with most of the ideas being tested and tried already due to the highly competitive market.

  • The development of the platform.

  • The  remodelling of the community engagement model.

The platform started seeing an uptick in its number of creators, with newly introduced features of video creation and uploading. This resulted in more increased content uploading and new signups from content consumers.

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